“…let’s consider here the English alphabet: twenty-six purely abstract symbols that in and of themselves mean absolutely nothing, it when out together in the right combinations can introduce into the heads of readers an infinite variety of sounds, smells, tastes, feelings, places, people, characters, situations, feelings, ideas. In the right hands entire universes are born out of just a few sentences, and can be just as quickly destroyed. Regimes are upended and then re-created through these groups of little, seemingly harmless, glyphs.”

-From the foreword, written by Chip Kidd, to Just My Type, by Simon Garfield